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Fashionable clothing brands in USA are following in an age old tradition. There has always been an interest in fashion and clothing. In biblical history, Jacob showed his love for Joseph with a multi-colored coat. Chinese emperors were depicted with ornately detailed robes. Rich men and women of Europe went all out with wigs, tights, buckles and frills. People’s interest in style hasn’t changed, but the looks certainly have.

Traditional styles were brought to America with the early immigrants. While styles overseas continued to change, the immigrants were more concerned with surviving their harsh new home than what their old neighbors were wearing. Eventually, they moved from survival mode to an established society, but ruggedness and endurance have remained hallmarks of the American trend.

In 1873, one of America’s first brands, Levi Strauss & Co., put its name on the first blue jeans, the quintessential mark of American style. Remarkably, this current, worldwide fashion statement was created for working men; men who needed tough material and rivets at stress points in their work clothes.

Van Heusen, represented in Geoffrey Beene, Gant, Izod and Van Heusen brands, had its birth in the working class of coal miners in Pennsylvania. Its first garment was flannel shirts sewn by the founder’s wife and sold from a push cart in the 1880’s. Today, Van Heusen markets higher end business casual and suits.

In 1936, Eddie Bauer patented the first goose down insulated jacket, and was providing the U. S. Army Air Corps with goose down products only six years later. The puffy, warm outerwear became a point of style.

Jeans and T-shirts became the staple pieces that elevated many of the successful American brands today. This is evidence of the attitude that respects a person more if they earn their millions through hard work than if they inherit them. This casual style didn’t just stay in America. Societies that shunned function in favor of form have traded it in for comfort and service.

With the survival phase in the past, the laborer’s look has evolved. Jeans are paired with dress shirts and suit coats, with plain T-shirts underneath. International runways commonly demonstrate this typically American style with T-shirts and classic jeans.

Calvin Klein is famous for bringing American style to the world. Liz Claiborne started her line to provide affordable, stylish clothes for working women in America. Names such as The Gap, Tommy Hilfiger, Aeropostale, Zumiez, Pacific Sunwear, American Eagle Outfitters, Abercrombie & Fitch and hundreds more have become symbolic of American style. Fashionable clothing brands in the USA will continue to produce this iconic attitude as long as there are people interested in comfortable, trendy clothing.

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